Simple, because starting on 15th of January, we send you daily reminders via WhatsApp to take your own bottle with you when you leave the house. For 21 days only.
Powerful, because these reminders will reshape your routines and, in doing so, make a positive impact on the world around us.
Because here's the scoop: in talks about our fight against packaged water, you shared you often buy a bottle of water when you’re out and about. It’s not a deliberate choice, you simply forgot to take your own reusable bottle when you left home.
It’s a small forgetful moment that has significant environmental consequences: 1 million single-use plastic water bottles are being sold per minute, creating 25 billion kilos of plastic waste a year.
So, we’d love to help you remember to always bring your own and stop the negative impact of packaged water. Join the BYOB Challenge to break the cycle and instil a new, sustainable habit.