When it comes to Dopper, the bottle is the message. You already knew that. But what exactly is this message? And what does it look like? This guide will make it crystal clear.
This is a place where you can find answers, inspiration and the actual Dopper files you are looking for such as tone of voice, logo use, colour use and illustrations.
Several people have worked long and hard to establish the look, feel and tone of voice of our brand. So that it’s always recognisable and always on point. So, go forth and spread the Dopper mission. On. Brand.
Every minute, a truckload of plastic waste enters our oceans. In that very minute, one million single-use plastic bottles are purchased. Coincidence? We don’t think so.
We are making sure no more single-use plastic water bottles will enter our world’s waters.
We empower everyone to choose reusable over single-use water bottles.
Yes. But how?
One by one, we are creating a movement of changemakers. To change the system. By offering education, funding research and raising awareness about plastic pollution. And by providing a sustainable alternative to single-use water bottles: a reusable Dopper bottle to drink tap water from. We know access to safe water is key in this scenario. That’s why every bottle also kick-starts clean drinking water projects in Nepal.
Dopper is 100% focused on its mission. Making an impact is key in everything we do. Every bottle we sell, every campaign we launch, every sip we take gets us closer to our vision: a world with crystal clear waters. Where plastic pollution is a thing of the past and everyone near and far has access to safe drinking water. To maximise our impact, we base our work around three main pillars.
Confident, bold, edgy, unexpected and positive. That's our tone of voice. To make it easy for you to hit the right notes in your Dopper communications, we've created a boilerplate document. So our mission is always spread in style. You can download the boilerplate document below.
The primary Dopper logo (our pride and joy) is the royal blue logo, including tagline, with a noticeable blue drop. If blue really isn't an option, there is one alternative in white where the light blue drop stays the way it is.
We only use our logo in combination with our tagline: the bottle is the message.
Below you can find a download link.
Gilroy, designed by Radomir Tynkov, is Dopper's typeface of choice.
Some pointers on how to use it:
Below are some examples and the link to download:
Sometimes Gilroy is not a viable option to use. For example for web and online use or in presentations.
For those situations, we chose a font that has the same look and feel as Gilroy, with the same awesome attitude:
Poppins Bold for the headlines and Poppins Medium for body copy.
Important note: Never mix Poppins with Gilroy and never use Poppins when not specifically needed.
We love to work with colours. So, of course, we have our own handpicked set. The Dopper colours we have are used on three different levels: information, highlights and backgrounds.
Sounds complicated, but isn't. Let's break it down.
This is the darker colour 'Royal Blue'. This dark colour is used for, you guessed it, information. So basically all things text as well as outlines/strokes of our illustrations.
They pop, they're bold and they can make a statement. These colours are used to highlight copy: no more than 2-3 words in a head- or subline, and rarely in body copy. They are also used as a highlights in our illustrations. Only one highlight colour can be used at a time.
These are dusty colours that make our bottle and copy pop off the page. They're calm, pleasing to the eye and quite easy to use. Dusty blue is our favourite, but sometimes the dusty pink or yellow just work better.
Below you can find a list with our colours per category and their respective colour codes.
RGB 26, 48, 101
CMYK 100, 85, 5, 22
RGB 255, 234, 128
CMYK 2, 0, 55, 0
RGB 98, 235, 255
CMYK 60, 0, 14, 0
RGB 238, 157, 245
CMYK 1, 41, 0, 0
RGB 161, 217, 221
CMYK 35, 0, 13, 0
PANTONE 628 U
RGB 206, 155, 186
CMYK 17, 43, 7, 22
RGB 216, 221, 192
CMYK 16, 6, 27, 0
We don't mean to brag, but we have a kick-ass set of Dopper illustrations. Expertly crafted. They are perfectly imperfect, fierce, bold, urban and make a statement. They help us communicate and should be used when it elevates the message.
They are hand-drawn, which gives them character and authenticity and should stay unaltered.
If there's ever a situation where you have absolutely no choice but to make an alteration keep in mind that this should be approved by us.
Where/when to use the illustrations:
Don't use the illustrations to fill up a page or place. It really should add value to the story.
Necessary cookies enable core functionality of the website. Without these cookies the website can not function properly. They help to make a website usable by enabling basic functionality.
A set of cookies to collect information and report about website usage statistics without personally identifying individual visitors to Google.
Marketing cookies are used to track and collect visitors actions on the website. Cookies store user data and behaviour information, which allows advertising services to target more audience groups. Also more customized user experience can be provided according to collected information.