Each Dopper sold helps raise awareness. It’s the vessel that will take us to reach our goal. The better the bottle and the clearer the message, the sooner we’ll get there. So, naturally, we’re continuously improving our ocean-saving device and its reach. Every time you think it can’t get any better, we prove you wrong.
We’re proud of every member of our family of ocean-saving devices. We cherish the Dopper Original, the bottle that started it all. With its unique Dutch Design, ease of use and powerful message, it quickly stole the hearts of many ocean lovers.
Yes, we’re proud parents. In fact, we’re about to brag some more about our wonderful Doppers, like good parents do:
If you read the Awareness section of this report (we can highly recommend it), you already know our Dopper family grew this year. Below, we proudly present the new models that played a gigantic part in spreading our message in 2019.
Is the plastic soup too big of a problem to fix? Think again. The solution is actually black and white. Literally. When you drink tap water from your Dopper Insulated Blazing Black you are claiming your part of the oceans to protect.
Launched during our annual Seacret event, this sea-through ocean-saving device helps people raise awareness about the invisible plastics that are floating around in water sources near and far. Its design represents how we’d like to see all waters around the world: clear as glass.
In May this year, we set about to inspire travellers to drink from the tap. To empower them to actually do so in their daily lives, the limited edition Dopper Original Evergreen was introduced. A dark green travel companion that loves adventure.
We don't have to tell you our current website is amazing. You're on it, so you know. Our online pages, including our Dopper shop, tell a story and help spread our mission. But it wasn't always like that, as Nick Spapens (our very own Data-driven Digital Marketeer) can attest to.
"We wanted to share our mission. But the previous website offered limited options for storytelling. It stood in sharp contrast to what you see now. The same goes for the online shop, both for customers and retail partners. To help them spread our mission too, it was important to offer a more user-friendly and informative website."
And so it was done. Well, it took a lot of hard work, of course. But boy, was it worth it. Nick now registers a lot more traffic and often notices people visiting our mission and project pages before proceeding to the shop. Meaning that those bottles will go out into the world together with their mission.
The cherry on top? Our ocean-saving website received an honourable mention in the Awwwards. Awards for design, creativity and innovation on the internet.
“One of the things I’m most proud of? In 2019, we decided to bring down the number of resellers we work with. Over the course of the year, we said goodbye to 15 of our resellers. Leaving us with a total of 5.
It was a big decision that was discussed in depth and at length within the management team. While resellers can be a hugely valuable channel to reach a wide audience, we needed to keep control. Because it’s not enough for our bottles to reach people. They must come with our message. So, we developed a strategy and had open, face-to-face conversations with the partners we were waving goodbye to.
Now, we have five resale partners by our side who have committed to work towards mission-driven sales. Doing our part for the oceans, together.” – Stephanie van den Berg, Manager International Sales
The Dopper bottle was brought into this world to battle pollution. As such, it would make sense to ensure the Dopper itself is as sustainable as possible. Right? It should be a product with a positive impact on people and the planet. Coincidentally, that’s the exact description of a Cradle to Cradle Certified product.
Ok, so that's not actually a coincidence. We very purposefully worked hard to ensure the Dopper Original was Cradle to Cradle Certified back in 2014. It has since moved up from its Bronze level certification to a Silver level, and was recertified at that level in 2019. Woop!
What it means? Cradle to Cradle Certified is a globally recognised measure of safer, more sustainable products made for the circular economy. To receive our certification, the Dopper Original and its production process were assessed on criteria such as material health, material reutilisation, renewable energy, water stewardship and social fairness. In other words, no small feat.
Happy birthday to the best-looking ocean-saving device out there. In 2019, we celebrated a decade of Dopper. Ten years of raising awareness, educating and making a change. Ten years of sharing our mission and making an impact. As part of an ever-growing community of everyday heroes.
What a ride it’s been. Especially for our founder Merijn Everaarts. Who, as he puts it himself, definitely didn’t realise what he was starting ten years ago. “When I started, I’d never sold a product before. Meaning I didn’t have any frame of reference. The initial goal was to spread awareness by selling a total of 200,000 bottles, since that would cover the initial investment..”
“Ten years down the line, I’m really proud that we’ve been able to grow organically from just me and my idea to a fully-fledged company. Because it means we’ve been able to mobilise and reach so many people with our message. Just look at the amount of Dutch people walking around with a Dopper. They’re all helping spread the message, peer-to-peer.“
“The goal has been very clear from the start: rid the world of single-use plastic water bottles. So while I am proud, there’s also a different side to celebrating 10 years of Dopper. It means the plastic problem still exists, when it should have been long gone by now.”
All the more ocean-saving motivation for the next year ahead.